Silver Spring, Md., 24 April 2006
-- Marks the First Major Extension For Discovery Travel Media-- Discovery's Newly Formed Integrated Travel Media Business --
Discovery Communications today announced the acquisition of Antenna Audio, the world's leader in audio tours and multimedia interpretation at the most popular museums, historical sites and cultural attractions around the globe. The acquisition further establishes Discovery’s position as a leader in real-world media across all platforms, and the business will become an integral part of the newly formed Discovery Travel Media group.
"The acquisition of Antenna Audio immediately gives Discovery a major presence in the growing audio and multimedia market around the world," said Judith A. McHale, President and CEO, Discovery Communications. "The company's global assets nicely complement Discovery's television and digital services as we continue to aggressively pursue business opportunities that extend our trusted brands, increase revenue, and allow Discovery to package top quality content to consumers wherever they are and however they want it."
"We welcome the endorsement from one of the world's most respected media companies; but further, we recognize that the world of communication and media technologies is changing fast," said Andrew Nugée, Chief Executive, Antenna Audio. "Discovery's established position as a true leader in real-world media will help Antenna grow in the future, and to provide more multimedia products for clients and consumers around the world."
Antenna Audio provides audio and multimedia tours in more than 20 countries and offers translations in multiple languages at more than 350 museums and cultural sites worldwide. Last year, Antenna sold over 20 million audio and multimedia tours, and Discovery Travel Media will draw on these assets and Discovery's capabilities to expand into the burgeoning market for downloadable travel guides, as well as destination, city, and walking tours.
"Culture travelers are a coveted segment of the traveling public, and the power and reach of Discovery's assets will allow us to strengthen and expand Antenna Audio's position even further in the growing consumer travel market," said Patrick Younge, Executive Vice President and General Manager, Travel Channel, and head of Discovery Travel Media.
The newly-formed Discovery Travel Media is an integrated media business that includes the Travel Channel, available in more than 84 million U.S. homes, online assets including www.travelchannel.com and broadband offering, Travel Channel Beyond (www.travelchannelbeyond.com) as well as travel related content for Video-on-Demand (VOD) and mobile platforms.
The shareholders of Antenna Audio were advised by Hawkpoint Partners and Travers Smith.
For 20 years Antenna Audio has been the leader in the field of audio interpretation, providing the highest quality programming, equipment solutions and service, with the goal of creating an emotionally and intellectually engaging experience for visitors to museums, historic sites, and attractions. Over 70 million people worldwide have experienced an Antenna Audio tour at more than 800 sites, such as the Metropolitan Museum of Art, the National Gallery, London, the Louvre, Edinburgh Castle, the Alcatraz Cellhouse, and Elvis Presley’s Graceland. For more information about Antenna Audio’s latest projects in audio and audio-visual interpretation, please visit www.antennaaudio.com.
Discovery Communications, Inc. is the leading global real-world media company. Discovery has grown from its core property, the Discovery Channel, first launched in the United States in 1985, to current global operations in 170 countries and territories with nearly 1.4 billion cumulative subscribers. DCI’s over 100 networks of distinctive programming represent 27 network entertainment brands including TLC, Animal Planet, Travel Channel, Discovery Health Channel, Discovery Kids, Discovery Times Channel, The Science Channel, Military Channel, Discovery Home Channel, Discovery en Español, Discovery Kids en Español, Discovery HD Theater, FitTV, Discovery Travel & Living (Viajar y Vivir), Discovery Home & Health and Discovery Real Time. DCI’s other properties consist of Discovery Education and Discovery Commerce, which operates more than 100 Discovery Channel Stores in the U.S. DCI also distributes BBC America in the United States. DCI’s ownership consists of four shareholders: Discovery Holding Company (NASDAQ: DISCA, DISCB), Cox Communications, Inc., Advance/Newhouse Communications and John S. Hendricks, the Company’s Founder and Chairman.
Michelle Russo 240-662-2901
James Ashurst 240-662-2925
- for Antenna Audio -
Theresa Simon +44 20 7734 4800
Rosemarie Wirthmueller +49 (0) 30 8871 3628
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