Ottawa Business Journal, June 25, 2008

Preparing for an eastern influx

Excerpt from article:

Bytown Museum director Christina Tessier agreed, noting China's massive population means even a small shift in travel options or preferences could have a huge impact in Canada. The museum, located alongside the Rideau Canal, recently launched a new locally produced digital audio tour available in English, French, Japanese, German, Spanish and Mandarin.

Ms. Tessier said the foreign languages were chosen from Ottawa census data, as well as statistics from Ottawa Tourism on visitor origins. In addition to reaching out to Ottawa allophones, Ms. Tessier said the audio tours are a way of appealing to international tourists – 14 per cent of the museum's 13,000 visitors last year.

"In the past, they would run up to the museum and only spend a few minutes because all they could do is look. They couldn't really understand what they were seeing," she said.

Ms. Tessier added she believes the multilingual audio tours are one way of ensuring Ottawa is ready to accommodate an increase in Chinese visitors. "It is important that if we're inviting these people in that we are also able to offer service in their own language."

 

By Peter Kovessy
Ottawa Business Journal
June 25, 2008

Read the full article here:  http://www.ottawabusinessjournal.com/292007974932938.php

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