Storytelling for the digital age

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www.vogue.co.uk, 10 November 2008

The Voice Of Fashion

Sarah Jessica Parker can lay claim to another fashion first, having been chosen as the voice of the first ever audio guide accompany a Costume Institute exhibition at New York's Metropolitan Museum of Art.

The Sex and the City star has recorded a guide to Costume: The Art of Dress, which will be available to direct visitors around some 20 exhibits - including historical costumes and relevant paintings and sculptures from the museum's permanent collection - from November 25.

"Looking beyond our encyclopedic collection of costume to the museum's other treasures puts clothing into a historical context," the Costume Institute's curator-in-charge, Harold Koda, tells WWD. "Walking through the galleries listening to Sarah Jessica Parker's narration will bring a sense of discovery and delight to the experience."

Leisa Barnett

Easy™ listening.
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