Storytelling for the digital age

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  • Antenna Direct

London, October 2009

Antenna Audio announces the winner of Create your Own Audio Tour Competition 2009!

Following the great success of Antenna Audio’s Create your own Audio Tour Competition in association with Omnimusic, Antenna Audio is delighted to announce the winner as the Chiltern Open Air Museum! The winning audio tour brings the buildings of the museum to life, spanning over 2000 years of history. Visitors are immersed in the tales of the every-day workings and activities that took place within the buildings as well as the memories form people who once lived in them.

The competition was open to Museums and Heritage organisations within the UK and Ireland with an annual attendance of 100,000 or less. These organisations were invited to create their own audio tour, using Antenna Audio’s new online XP-Updater™ software and their award winning XP-Classic™ digital audio players. The audio tours were judged by a panel of industry professionals, specialising in interpretation, education and visitor services within the museums and heritage sector. From 20 applicants, 3 audio tours were shortlisted and from these Chertsey Museum and Bodelwyddan Castle were assigned runner-up positions whilst the Chiltern Open Air Museum was placed in the top spot!

Antenna Audio’s Creative Director for EMEA, Alyson Webb, stated, ”what shone through with Chiltern’s tour was a great passion for their site and the desire to engage everybody in that experience and it was a real joy to listen to “

Emma Parsons, part of the winning project team, said: “We are all very proud of what we have achieved. The equipment we have won is well beyond what a museum of our size could hope to have and we know that the use of audio tours greatly enhances visitor experience.”

The Chiltern Open Air Museum has now won everything needed to get the audio tour up and running on site, with fifteen XP-Classic™ players with charging unit and license to the XP-Updater™ software.

About Antenna Audio

Antenna Audio (www.antennaaudio.com) is the world leader in audio, multimedia, and mobile cultural interpretation. Each year, more than 20 million visitors purchase Antenna Audio tours in 12 languages across 20 countries at approximately 450 of the world's most famous, fascinating and frequented locations. Founded in 1984 and a subsidiary of Discovery Communications, Inc. since 2006, Antenna Audio is a global company with offices in North America, Europe, and Asia. Visit our iTunes store at www.itunes.com/discoveryaudio.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

Contact

Jessica Vincent
Account Management
Antenna Audio
85 Great Eastern St
London EC2A 3HY

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