London, March 1st 2010

Antenna Audio launches Campus mApp - a cutting-edge iPhone App for the education sector

Antenna Audio, the world’s leading provider of handheld mobile interpretation for the cultural sector, has launched an innovative new iPhone App for university or college students. Campus mApp combines interactive mapping technology, with information, audio and video clips together with photo galleries, providing prospective or current students a comprehensive in-pocket directory of information about campus and campus life.

Campus mApp offers a complete overview of the university or college, giving the user access to practical information about everything from buildings, academic departments and student services to where to find the best coffee or details about the coolest party! A dynamic interactive map provides real time GPS-driven user positioning, helping students to find their way around campus and delivering location-based content about points of interest.

As well as the directory and map feature, Campus mApp includes search functionality that allows further drill-down by specific interest area to text-based, audio or rich multimedia content. The intuitive interface, which is fully customisable in terms of design and branding, has an easy to use navigation toolbar with five tabs to categorise content. The App can also integrate web links, driving traffic to focussed content like breaking news feeds or real time updates, ensuring the App is dynamic and up to date.

Creators of #1 ranking Apps in the education category on the iTunes App Store (Love Art and Yours, Vincent), Antenna Audio is an active participant in the iPhone revolution that is delivering to students mobile access to high quality content and engaging experiences.  Now that the iTunes Store has achieved close to 1 billion downloads, colleges and universities are quickly recognising that having their own compelling, customised App is the hottest new technology trend in higher education marketing and is as essential to their marketing and communication plans as having a website was in the 1990s. Not only does Campus mApp provide a practical guide for current students, it is also a powerful communications tool for engaging and recruiting prospective students.

Steven Sidel, Antenna Audio’s Managing Director, comments: “Bringing to colleges and universities Antenna Audio’s deep experience in multimedia interpretation, honed and refined at the world’s leading museums and cultural attractions over the past twenty years, Campus mApp gives students and prospective students a refreshing new way to get information about their campus and college life, while at the same time offering educational institutions an exciting new marketing tool to speak directly to prospective students about what makes campus and campus life special.”

Contact:

Matthew Vines

Marketing, Press & Communications Manager

Antenna Audio Limited

t:  +44 (0)20 3365 8624

e: 

w: http://www.antennaaudio.com

About Antenna Audio

Antenna Audio (www.antennaaudio.com) is the world leader in audio, multimedia and mobile cultural interpretation. Each year, more than 20 million visitors experience Antenna Audio tours in multiple languages across the globe at approximately 450 of the world's most famous, fascinating and frequented locations. Founded in 1984 and a subsidiary of Discovery Communications, Inc., Antenna Audio is a global company with offices in North America, Europe, Middle East and Asia. Visit our iTunes store at www.itunes.com/discoveryaudio.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries.  Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com.  For more information, please visit www.discoverycommunications.com.

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